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The Design of Everyday Things REV EXP Edition
Contributor(s): Norman, Donald A.
ISBN: 0465050654     ISBN-13: 9780465050659
Publisher: Basic Books
    OUR PRICE: $17.09  
Product Type: Paperback - Other Formats
Published: November 2013
Qty:
Annotation: "Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitiveedge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--
Additional Information
Library of Congress Subjects:
Industrial design; Psychological aspects.
Human engineering.
BUSINESS & ECONOMICS / Industries / Retailing.; bisacsh
BISAC Categories:
- Business & Economics | Industries
- Psychology | Applied Psychology
- Design | Product
Dewey: 745.2001/9
LCCN: 2013024417
Academic/Grade Level: General Adult
Book type: Non-Fiction
Physical Information: 8.25" H x 6.50" W x 1.00" (0.85 lbs) 347 pages
 
Descriptions, Reviews, Etc.

Contributor Bio(s): Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.