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Don't Be Such a Scientist: Talking Substance in an Age of Style 2 Edition
Contributor(s): Olson, Randy
ISBN: 1610919173     ISBN-13: 9781610919173
Publisher: Island Pr
    OUR PRICE: $18.00  
Product Type: Paperback
Published: April 2018
Qty:
Annotation:
In Don’t Be Such a Scientist, Randy Olson recounts the lessons from his own hilarious—and at times humiliating—evolution from science professor to Hollywood filmmaker, sharing the secrets of talking substance in an age of style. The key, he argued, is to stay true to the facts while tapping into something more primordial, more irrational—and ultimately more human. Now, in this second edition of his provocative and groundbreaking book, Olson builds upon the lessons and storytelling of Don’t Be Such a Scientist, providing an epilogue to each chapter for the current times, and adding a fresh introduction and new chapter on the importance of listening for science communicators (and beyond).
Don’t Be Such a Scientist, Second Edition is a cutting and irreverent manual to speaking out and making your voice heard in an age of attacks on science. Invaluable for anyone looking to break out of the boxes of academia or research, Olson’s writing will inspire readers to “make science human”—and to enjoy the ride along the way. 

Additional Information
BISAC Categories:
- Science
- Business & Economics | Business Communication
Dewey: 500
Academic/Grade Level: General Adult
Book type: Non-Fiction
Physical Information: 9.00" H x 6.00" W x 0.75" (0.70 lbs) 234 pages
 
Descriptions, Reviews, Etc.

Reviewed by PW Annex Reviews (Publishers Weekly Annex Reviews)
In 1997, marine biologist Olson recognized that scientists needed better communications skills to address a growing backlash against "rational data-based science." Inspired by the "power of video," Olson gave up a tenured professorship and went to Hollywood to reach a broader audience through filmmaking. The crucial lesson he learned was how to tell a good story, a largely absent concern for scientists, who focus on accuracy rather than audience engagement. It was a lesson Olson learned the hard way, after his intelligent design documentary, Flock of Dodos, flopped for lack of a lively story line. By "starting with [a] quirky little tidbit" about his mother and the intelligent design lawyer she lives next to, Olson found the hook he was missing. Olson values motivation over education, looking to Al Gore's An Inconvenient Truth ("the most important and best-made piece of environmental media in history") for a hugely successful example of his principles in action. As if to prove all he's learned, Olson packs this highly entertaining book with more good stories than good advice, spurring readers to rethink their personal communication styles rather than ape Olson's example. (Sept.) Copyright 2009 Reed Business Information.